In Positioneering, we have an wholistic approach to what we do and believe that every single element of our solution is equally important to achieve the best outcome. Traditionally hardware has been a collection of components that are a means to an end - receiving augmentation signals and generating subscription revenues. A little like the mobile telephone industry where the network provider and phone producer have different aims - the network guy wants to sell air-time and make this as easy as possible for the subscriber, whereas the phone manufacturer wants to sell hardware - somewhat of a conflict. In a way the service provider doesnt care what hardware his subscriber uses, as long as he is subscribing, so several initiatives have been developed to ease the burden of hardware ownership. We employ a unified approach and care passionately about all elements of the solution to ensure our users enjoy the best function, performance and experience.